The 3 Most Effective Promotional Products

Selecting the right promotional products to represent your brand can be a difficult and confusing task. With so many options to choose from, how do you know what’s best? What will work? What’s worth your money? Here are the three most effective promotional products, according to a 2016 study by the Advertising Specialty Institute.

The Most Effective Promotional Products

Promotional Drinkware

Tumblers, cups, mugs – whatever you call it, drinkware is the most commonly owned type of promotional product in the United States. More than 52% consumers reported owning promotional drinkware of some kind, and half of those who own it say they used their drinkware at least two or three times per week. Such repetitive use keeps your brand top-of-mind.

Custom Bags

Because they are often used in public places, bags generate more impressions than any other promotional product in the United States. That means people are more likely to see your logo on a bag than on any other promotional item. About 50% of consumers reported owning promotional bags, with women between ages 18 and 24 being most likely to own one.

Branded Desk Accessories

More than 40% of consumers in the United States own promotional desk and office accessories, and those who own them reported that they typically keep the items for about 14 months. Men are more likely than women to own promotional desk accessories, and more than 60% of promotional desk accessories are kept in the office. This means that consumers are seeing – and using! – those items every day, which makes them some of the most effective promotional products.

iPrint IDEAiPrint Idea: Branded notepads, Post-Its, and other desk accessories aren’t just for customers. We love the idea of using these products to create a work environment that reflects and supports your brand. Deck out your employees’ workspaces with promotional desk accessories.


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Research provided by the Advertising Specialty Institute, ©2016, All Rights Reserved.