The Benefits of Promotional Products vs Traditional Advertising

When deciding where and how to spend your advertising dollars, you will undoubtedly be faced with a number of options – newspaper and magazine ads, TV commercials, radio, internet, branded merchandise, and more. How do you know what will produce the best results? Or what’s worth the money you’ll be spending? Here are a few of the benefits of promotional products vs traditional advertising.

Promotional products are cost-effective.

There are fewer costs associated with promotional products than with other forms of advertising. You don’t have to incur the expenses related to creating commercials or ads, which can be quite high. This means that promotional products have a lower cost per impression than most conventional forms of advertising, including targeted mobile ads.

Consumers like promotional products.

Promotional products are the most highly regarded form of advertising. Consumers are almost 2.5 times more likely to have a positive opinion of promotional products compared to Internet advertising, and consumers under 55 prefer promotional products to all other forms of advertising.

Promotional products are memorable and interactive.

Consumers can do little more than look at most conventional forms of advertising. On the other hand, they can interact with promotional products. They can wear a t-shirt or sip from a branded tumbler or carry their belongings in a promotional bag. Perhaps this is why 85% of consumers remember the advertising that gave them a shirt or a hat.

Promotional products are shared.

In the United States, more than 60% of promotional products are given to other people when the original consumer is finished with them. This increases the lifespan of your investment and gets your logo in front of new people.

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Research provided by the Advertising Specialty Institute, ©2016, All Rights Reserved.

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