Custom tote bags are among the most popular promotional products, but the decision to purchase can often be a daunting one. Here’s what you need to know before buying promotional bags.
They are highly effective.
According to a 2016 study by the Advertising Specialty Institute, bags generate more impressions than any other promotional item. This means that more people will see your logo on a bag than on any other promotional product you might buy. When you consider that bags are often used in public places, this makes perfect sense.
They are part of a growing trend.
With many cities banning plastic bags and consumers seeking eco-friendly options, cloth and reusable bags are more popular than ever. In fact, 50% of U.S. consumers have reported owning promotional bags.
They come in assorted fabrics.
Non-woven, cotton, polyester – what’s the difference? The options can be a little confusing.
Cotton bags, like the Shoulder Tote and the Bargain Bag, are lightweight, long-lasting, and made from natural cotton.
Polyester bags, like the Reusable Foldable Tote and the Drawstring Backpack, are made from a synthetic fabric that is durable and easy to clean.
They come in several styles.
From drawstring backpacks to multi-pocket totes, there are many different kinds of promotional bags. The right style for you will largely depend how you intend to use the bags.
Cooler bags and insulated totes are designed to keep drinks and snacks chilled on the go.
Briefs and messenger bags are higher-end bags with many pockets and compartments.
Research provided by the Advertising Specialty Institute, ©2016, All Rights Reserved.