Falling between Black Friday and Cyber Monday, Small Business Saturday encourages holiday shoppers to visit locally owned establishments. More than 95 million consumers shopped at small businesses on Small Business Saturday in 2015. This extra push to get customers in the door can help you make connections and advertise your business into the new year. Here are three ways to make the most of this initiative.
Use promotional bags.
For retail businesses, promotional bags are natural giveaways. After a customer makes a purchase, you can pack his or her items into a reusable bag branded with your logo. Not only will this give your store a polished look, but it will also provide countless advertising opportunities.
We know that promotional bags generate more impressions than any other promotional product. This means that more people will see your logo on a bag than on any other promotional item you might buy. With an increased number of shoppers on Small Business Saturday, using promotional bags can help build brand recognition around town. And they’re also more eco-friendly than paper or plastic alternatives.
Give away fun freebies.
Similar to gifts with purchase, freebies are a tangible way to thank your customers for their patronage. When those freebie items are branded with your logo, they also become a way to keep your business top of mind.
While you might want to tailor your freebies to the nature of your business, some items are general enough to work for any type of organization. Consider keeping a supply of custom pens at the register, for example. Customers can keep them after signing their receipts. You could also pair your promotional products with samples of your own merchandise for added impact.
Most of all, you should make sure you’re ready to accommodate an influx of customers. Make sure you have plenty of business cards, your best-selling products, and other essential items. Think of ways to improve or enhance your customer experience. Maybe you’ll want to offer free coffee (in branded mugs!), decorate your store, or come up with a special promotion for the day. Don’t be afraid to get creative; you’ll likely be making a lot of first impressions on Small Business Saturday.