Trade show giveaways and promotional products are advertising tools. You don’t hand them out just to be generous; these items are intended to reinforce your brand with past and potential customers each time they’re used. The number one reason why people keep trade show giveaways is because they find them useful. Anything that doesn’t serve an obvious purpose likely gets tossed or given away. Before you spend thousands of dollars getting ready for your next expo, here are some trade show giveaways that people will actually keep.
Branded pens have been trade show staples for years, which is one of the reasons why it can be difficult for yours to stand out. Choosing a stylus pen offers attendees an upgraded option for the digital age. These are often retractable pens with a touch screen stylus added to one end, so they can be used with tablets, smart phones, and other electronic devices too. This increases the likelihood of someone keeping – and using! – your pen. We like the Pearl Element Stylus Pen.
Mobile Power Banks
According to a 2016 report by the Advertising Specialties Institute, 87% of consumers say that they would keep a mobile power bank because it’s useful. Additionally, 60% said they are more likely to do business with the advertiser who gave them a power bank. While these trade show giveaways have a slightly higher price tag, they offer the opportunity for a significant return. We like the Aluminum Power Bank – 2600 mAh.
Branded earbuds are among the coolest trade show giveaways. They will make you look hip and modern, and they are almost guaranteed to get used. Even people who already own headphones or earbuds will enjoy having an extra pair for their office, gym bag, or briefcase. We like the Earbuds with Cord Keeper and Screen Cleaner.
Branded tools are some of the most obviously useful promotional products. They have a long shelf life, and they are often perfectly sized for keeping in drawers, glove compartments, and other convenient locations. People will appreciate the helping hand when they’re in a pinch. We like the Multi-Tool Carabiner and the Mini Aluminum LED Flashlight.
Stainless Steel Water Bottles
Promotional drinkware gets a lot of use. People who own it report using it on average of 2-3 times a week. Stainless steel water bottles are more durable than plastic ones, and they also have a higher perceived value. We like the Spectra Bottle.